we design.

Strategic Design, Design Transformation and Operations, Digital Product Design, Coaching, Training, Mentorship, Leadership, Collaboration & Facilitation, LEGO® Serious Play® facilitation, Design Thinking and Design Sprint training and workshops.

about the founder

I believe design is organic, human, nature & fluid and there is no process, method or methodology that will solve all your problems.


Pieter den Heten is an experienced design leader and practitioner with over two decades’ experience working in technology and advertising. Supporting and leading cross-functional teams and designing digital experiences for humans.


Following human-centred design principles, he specialises in inclusive service- and experience design using a participatory design (co-design) approach. In addition, he has a keen interest in trauma-informed practice.


Being unapologetically autistic, Pieter has a unique ability to see challenges and opportunities from multiple, unorthodox angles.


He has worked as an instructor with General Assembly and Academy Xi and is an active member of several industry-related boards and committees.

our services

No matter what organisational design challenges you face, we can offer you support tackling them. Whether this is by redesigning your hiring processes, or coaching & training of your design leadership.

Coaching & consultancy

Training & facilitation

Design operations & systems

training & facilitation

No challenge is the same, no solution is cookie cutter. That is why we offer training and workshop facilitation tailored to your specific needs, using trusted processes, methods & methodologies.

AJ&Smart certified Design Sprint training by experienced designers

Facilitation and workshops using the LEGO® Serious Play® method by certified facilitators

Certified Scrum Masters experienced in multiple frameworks such as Spotify

Human-centred design workshops

Design thinking workshops, trialed and tested at UNSW and some of Australia's largest companies

UX & CX training by industry veterans who have worked with General Assembly, Academy Xi and others

Companies I've worked with.

Software Partners

kind words

What people I've worked with say about us.

pro bono projects

We believe that we have a responsibility to give back. That means not everything we do, we do for profit. See some of our pro bono projects below.

Our pro bono work in the media.