100 Harris St Sydney
about the founder
I believe design is organic, human, nature & fluid and there is no process, method or methodology that will solve all your problems.
Pieter den Heten is an experienced design leader and practitioner with over two decades’ experience working in technology and advertising. Supporting and leading cross-functional teams and designing digital experiences for humans.
Following human-centred design principles, he specialises in inclusive service- and experience design using a participatory design (co-design) approach. In addition, he has a keen interest in trauma-informed practice.
Being unapologetically autistic, Pieter has a unique ability to see challenges and opportunities from multiple, unorthodox angles.
He has worked as an instructor with General Assembly and Academy Xi and is an active member of several industry-related boards and committees.
No matter what organisational design challenges you face, we can offer you support tackling them. Whether this is by redesigning your hiring processes, or coaching & training of your design leadership.
training & facilitation
No challenge is the same, no solution is cookie cutter. That is why we offer training and workshop facilitation tailored to your specific needs, using trusted processes, methods & methodologies.
What people I've worked with say about us.
Design Manager & Product Designer
"He is a brilliant design lead and knows how to manage and motivate his team even in challenging circumstances by empowering them with his management style and the tools they need."
Chief Executive Officer & Executive Director
"Pieter has a unique ability to see challenges and opportunities from multiple angles and deliver a timely, high quality result. His deep practical knowledge of design, UX and functionality provides a solid foundation for his strategic and analytical skills. Pieter is a solid senior digital executive who backs up his impressive educational qualifications with strong agency and client-side experience."
"Pieter has fantastic knowledge about Product Design, Product Strategy, Design Thinking, Design Ops, Research, and it is a natural mentor, with strong coaching skills. His strategic understanding shaped the product on the right vision and roadmap to achieve business success and user needs."
Chief Product Officer at Staffbase
"Pieter is an experienced UX professional with a great level of commitment. He is an advocate for design values and ethics, like accessibility, and will fight for the human in human-centred design."
Business Development Manager
"Working with Pieter was an amazing experience, mainly because of his calm and rational ways. Within just a few months, he was able to join a rather loose and diverse group of designers, researchers and analysts to an inspired, well-functioning team."
Digital Product Manager
"Pieter's ability to catalyse progress, his willingness to get stuck in and help out across disciplines, and his efforts in clearly articulating product problems we need to solve make him invaluable to any team. I would relish the opportunity to work with him anytime."